Glengarry County is a unique area in eastern Ontario that celebrates its rich Celtic heritage through numerous festivals & events. TD Graham + Associates was hired create a brand for the region that captured the essence of its assets and traditions. We developed the tagline "Ontario's Celtic Heartland" and designed a brand that included the Glengarry tartan – recreated pixel by pixel from the actual Scottish plaid commissioned by the Glengarry Highland Games Association.
The brand won first place at the Economic Developers Council of Ontario Marketing Awards. Other elements of the branding entry included identity guidelines and suggested layouts for promotional material including a rack card and ad layouts. Judges comments about the entry: "Fun, cool, edgy. Good use of heritage, using the tartan throughout." Och, laddie! Can ye hear the pipes?!