All About Marketing
All About Marketing
Every community and organization needs an effective marketing and communications plan. How else will you know if you’re on the right track, reaching the right folks with the right messages? Here are five key steps to keep in mind when putting a plan together. 1. Do the research Perform a…
Our experience working with many municipalities has made us realize they often face a similar challenge: ‘How do we attract new investment, while retaining our existing businesses?’ The answer: a good marketing plan. An Economic Development Marketing Plan involves three components: An assessment of your community’s marketing preparedness The development…
Back in the day, as a young art student at York University, I was frequently challenged by new ideas from leading thinkers of the day such as Marshall McLuhan, Alvin Toffler, and Lucy Lippard. I started to accumulate articles, files, magazine clippings, drawings, notes, and photographs. And slides. (Apparently, many…
Recently, we were asked to design a calendar to celebrate the 75th anniversary of Limerick Forest – a 5782-hectare community forest located in eastern Ontario, owned and managed by the United Counties of Leeds and Grenville. Originally formed by reforesting abandoned farmland in the 1940s, it now encompasses wetlands and…
Municipal leaders and economic development professionals recognize the importance of having an effective brand for their community. They also recognize that branding is more than having an attractive visual identifier or logo. An interesting way of looking at branding is as if it was an iceberg. The part you see…
Town of Renfrew recently announced its new brand refresh for the Community. “The logo sets us part from other surrounding communities,” stated Councillor Arlene Jamieson, Chair of the Economic Development Committee. “It gives us a strong identity and allows us to be unique and competitive in our attraction efforts.” “The…