All About Marketing
Community/Development
Every community and organization needs an effective marketing and communications plan. How else will you know if you’re on the right track, reaching the right folks with the right messages? Here are five key steps to keep in mind when putting a plan together. 1. Do the research Perform a…
Our experience working with many municipalities has made us realize they often face a similar challenge: ‘How do we attract new investment, while retaining our existing businesses?’ The answer: a good marketing plan. An Economic Development Marketing Plan involves three components: An assessment of your community’s marketing preparedness The development…
Municipal leaders and economic development professionals recognize the importance of having an effective brand for their community. They also recognize that branding is more than having an attractive visual identifier or logo. An interesting way of looking at branding is as if it was an iceberg. The part you see…
Town of Renfrew recently announced its new brand refresh for the Community. “The logo sets us part from other surrounding communities,” stated Councillor Arlene Jamieson, Chair of the Economic Development Committee. “It gives us a strong identity and allows us to be unique and competitive in our attraction efforts.” “The…
As part of a local Downtown Business Attraction Strategy, TD Graham worked with local businesses and Triune Productions to produce a short video for the Municipality of North Grenville. Those looking to invest in Downtown Kemptville will be interested to hear the voices of entrepreneurs who have done it. Watch…