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12 Most Persuasive Words
A few years ago, Harvard University did a study of which words had the highest impact on the largest number of people. Here they are:

Proven...
Love...
Guarantee...
Health...
Easy...
New...
You...
Money...
Save...
Results...
Free...
Discover...

Looking for a recipe for success?

Why not go with what works? It's been proven that these words affect us as consumers - and business people. They're words guaranteed to catch our attention, and make us feel positive.

It's easy. Use these in your ads, your letters, your proposals. Discover new results from your brochures and newsletters.

Save money, improve your health...
it's free...

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